Plenary Session I
Monday, April 30 - 9:35 am - 1:00 pm
Moderator(s): Frederick A. Boop, MD, FAANS; Jacques J. Morcos, MD, FAANS
11:24 am - 12:04 pm
Daniel Ariely, PhD
Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to finding answers to what influences behavior in the pursuit of helping people live more sensible, rational lives. His consistently interesting experiments cover a range of behaviors and demonstrate profound ideas that, at times, challenge common thought.