Public Service Announcements
During the week of the 2011 AANS Annual Scientific Meeting, a 60-second public service announcement (PSA) on sports-related head injury prevention featured 2010-2011 AANS President James T. Rutka, MD, PhD. The message related to the theme of National Neurosurgery Awareness Week and the AANS ThinkFirst Community Kids Bike Helmet Day at INVESCO Field with Denver Broncos quarterback Tim Tebow. The PSA aired 459 times on 441 radio stations in 226 cities/towns across the country. Included were 24 of the top 25 radio markets in the country. A documented total audience of 3,424,200 listeners tuned into the broadcast over the course of the week.
During the week of the 2010 AANS Annual Meeting, a 60-second public service announcement (PSA) on back pain/injury prevention featured 2009-2010 AANS President Troy M. Tippett, MD, FACS. The PSA, which related to the theme of National Neurosurgery Awareness Week, aired 445 times on 427 radio stations in 236 cities/towns across the country. Included were 20 of the top 25 radio markets in the country. A documented total audience of 3,293,600 listeners tuned into the broadcast over the course of the week.
During the week of the 2009 AANS Annual Meeting, a 60-second PSA, featuring AANS 2008-2009 President James R. Bean, MD, aired on 450 radio stations across the country. While the content relates to the injury prevention theme of 2009 National Neurosurgery Awareness Week, the message is evergreen and an important one to share with the public year round. Included is the AANS recommendation to wear an approved, properly-fitting helmet, especially for all wheeled sports, and to follow simple safety tips – to help prevent potentially tragic or fatal injuries.
"Be Hard Headed!"
The American Association of Neurological Surgeons (AANS) developed two Public Service Announcements (PSAs) to help educate the public about the importance of wearing a helmet when bike riding, skiing, rollerblading, and other outdoor activities, to help prevent spinal cord, head and neck injuries. In 2008, more than 70,000 people were treated at U.S. hospital emergency rooms for head injuries related to bike riding. The two PSAs were distributed to consumer publications nationwide including: People, Parenting, Good Housekeeping, Sports Illustrated, Time, Men's Health, and Redbook, to name a few. The PSA was published in AARP The Magazine and Vigor.