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50

2015 ANNUAL REPORT

NeurosurgeryPAC/Grassroots

Organized neurosurgery has established a tried-and-true

formula for working inside the Washington Beltway to

have an impact on health policy. During the last year,

the AANS actively engaged its members in the political

process through grassroots activities, calls to action

and participation in NeurosurgeryPAC. Whether in

person or through the AANS Legislative Action Center,

neurosurgeons from all across the country communicated

with members of Congress on such topics as Medicare

payment, medical liability reform, graduate medical

education, healthcare reform and trauma care. Additionally,

neurosurgeons attended advocacy conferences, such as

the Alliance of Specialty Medicine Annual Legislative

Conference. Lastly, in the 2014 election cycle, hundreds

of neurosurgeons donated a total of $425,000 to

NeurosurgeryPAC. With this support, 94 percent of

NeurosurgeryPAC-backed candidates won their general

election bids. More information about NeurosurgeryPAC,

including the current complete list of donors, candidates

receiving NeurosurgeryPAC support and the PAC in

action, is available on th

e AANS website .

Communications Outreach

In addition to its direct lobbying and grassroots advocacy

in Washington, D.C., the Washington Committee garners

support for neurosurgery’s health policy positions by

carrying out a nationwide earned-media campaign, and

by providing the media with timely information that

can be used for their reporting. The Washington Office’s

traditional media/communication efforts include Op Eds,

letters to the editor, radio “tours” and desk-side briefings

with reporters from the

Wall Street Journal

,

Washington Post

,

CBS, NBC, Politico and others. Since December 2012, the

Washington Office has generated 116 traditional media

hits reaching a circulation/audience of over 9 million. In

addition to traditional media, the AANS digital media

platforms continue to see a significant expansion and

have garnered over 45 million individual impressions.

Furthermore, these media platforms have amassed a

subscription audience of 40,000. By using these social

media platforms, organized neurosurgery has continued

to reach opinion-influencers in the media, on Capitol Hill

and in various health policy circles that would not have

been easily achieved through more traditional means.

These communication tools include:

n

Neurosurgery Blog: More Than Brain Surgery ,

a

web-based opinion and perspective column, through

which the AANS offers insights and perspective on

contemporary health issues as they relate to organized

neurosurgery.

n

Th

e @Neurosurgery T

witter feed that is used to gain

greater visibility for neurosurgery’s advocacy efforts.

@Neurosurgery’s followers are made up primarily of

media, congressional and health policy communities.

The Twitter feed focuses primarily on health policy

updates and provides links to positive stories about

neurosurgery.

n

The newly-launche

d YouTube ch

annel features clever

animations designed to engage the public in a fun,

visually appealing manner, while providing clear-

cut, high-level facts centered on neurosurgery’s top

legislative issues.

n

Facebook , LinkedIn

and

Google+

sites that help

drive health policy influencers to information on

Neurosurgery Blog and the Twitter feed, while also

spotlighting AANS news-making successes and

initiatives.

Visit the blog and subscribe to it, read the monthly

e-newslette

r Neurosurgeons Taking Action a

nd connect

on the various social media platforms to keep up with the

many health-policy activities happening in the nation’s

capital and beyond the Beltway.