neurosurgeons donated to NeurosurgeryPAC, thus far bringing total contributions to
$175,825 for the 2016 calendar year. More information about NeurosurgeryPAC, including
the complete current list of donors, candidates receiving NeurosurgeryPAC support and
your PAC in action, is available on theAANS website .
In addition to its direct lobbying and grassroots advocacy in Washington, D.C., the
Washington Committee garners support for neurosurgery’s health policy positions by
carrying out a nationwide earned media campaign and by providing the media with timely
information that can be used for their reporting. The Washington Office’s traditional
media/communication efforts include Op-Eds, letters to the editor, radio “tours” and
desk-side briefings with reporters from the
Wall Street Journal
and others. Since December 2012, the Washington Office has generated
126 traditional media hits reaching a circulation/audience of 9 million. In addition to
traditional media, the digital media platforms continue to see a significant expansion
and have garnered over 170 million individual impressions. Furthermore, these media
platforms have amassed a subscription audience of 65,000. By using these social media
platforms, organized neurosurgery has continued to reach opinion influencers in the
media, on Capitol Hill and in various health policy circles that would not have been easily
achieved through more traditional means. These communication tools include:
nNeurosurgery Blog: More Than Brain Surgery ,
a web-based opinion and perspective
column through which insights and perspective on contemporary health issues are
offered as they relate to organized neurosurgery.
feed is used to gain greater visibility for neurosurgery’s
advocacy efforts, and followers are made up primarily of media, congressional and
health-policy communities. The Twitter feed focuses primarily on health-policy updates
and provides links to positive stories about neurosurgery.
The YouTube channel
features clever animations designed to engage the public in a
fun, visually appealing manner while providing clear-cut, high-level facts centered on
neurosurgery’s top legislative issues.
sites help drive health-policy influencers to
and the Twitter feed, while also spotlighting AANS
news-making successes and initiatives.
We invite you to visit the blog and subscribe to it, as well as read our monthly
e-newsletter,Neurosurgeons Taking Action ,
and connect with us on our various social
media platforms to keep up with the many health-policy activities happening in the
nation’s capital and beyond the Beltway.
For more information about AANS advocacy efforts, contact Katie O. Orrico, JD, director
of the Washington Office, firstname.lastname@example.org .